The 17th Al Jazeera Forum in Doha addressed the significant changes occurring in the digital space, particularly the rise of content production as a pivotal force in shaping public opinion and reformatting political and humanitarian narratives. Participants emphasized the increasing role of digital platforms in influencing the public, especially in the context of wars and conflicts, and noted a marked decline in public trust in traditional media outlets. This shift has blurred the lines between professional journalism and content creation, particularly in covering major events and conflicts.

During a session titled "The Influence Phenomenon and Its Role in Shaping Narratives," content creators and journalists discussed how the digital arena has become a primary battleground for public influence. They highlighted that the current landscape demands a commitment to accuracy and transparency from media professionals and content creators alike. In an environment where professional journalists often face barriers to accessing conflict areas, those disseminating information play a crucial role in shaping public perception, making the need for rigor in reporting more crucial than ever.

Moreover, the forum delved into the complex relationship between traditional journalism and influencers, showcasing how social media platforms have become essential tools for narrative building. As traditional journalism confronts challenges in credibility and reach, the role of influencers and content creators has grown, thus reshaping the media landscape. The discussions raised critical questions about the ethics and responsibilities of both journalists and content creators in the digital age, underscoring the necessity for a nuanced understanding of their impact on public opinions during times of crisis.