Bad Bunny received a minimal payment of around $1,000 for performing at the Super Bowl halftime show, which is standard for artists despite the massive exposure they receive.
Bad Bunny, like other major artists performing at the Super Bowl halftime show, received only $1,000 for his performance, as dictated by the Screen Actors Guild-American Federation of Television and Radio Artists. This amount is considered negligible for globally recognized stars but highlights the unique model of the NFL's payment structure for these halftime performances.
The NFL covers the extensive production costs of the show, which can run into millions of dollars, leaving artists with a nominal fee. The real value for these performers comes from the staggering visibility the Super Bowl provides, with an audience reach that can exceed 250 million viewers. This massive showcase often leads to increased music streams and subsequent booking requests, as seen with past performers like Shakira, Justin Timberlake, and Bruno Mars.
Artists choose to participate in these halftime shows primarily for the potential leap in their careers that comes from such unparalleled exposure, rather than for the financial compensation they receive. This situation underscores a broader industry trend where artists weigh the benefits of visibility against the financial remuneration of live performances, emphasizing the value of audience reach over direct payment.
