According to a recent study by the international consulting firm Civitta, a significant portion of young people aged up to 29 in Estonia are avoiding employers with controlling management styles. The data shows that 11% of this demographic neither study nor work, highlighting a crucial gap in workforce integration. Margit Pugal, the director of personnel and training at SEB, commented that young individuals are a vital part of society and expressed the need for better integration of this generation into the labor market.

Pugal suggested two main strategies for employers: actively considering the feedback young workers expect from them, and creating more internship opportunities within companies. This aim is not only to help companies find new employees but also to ensure that young individuals can assess early on whether a particular career aligns with their skills and interests. The research points towards an urgent need for employers to adapt to the preferences of the younger workforce, especially given the aging population in Estonia.

Furthermore, the study indicates that the priorities of young people in Estonia, Latvia, and Lithuania differ. Understanding these regional contrasts is essential for businesses aiming to attract and retain young talent, especially since many young people make employment choices during their studies. The findings underline a broader trend requiring employers to reconsider their management styles to appeal to a workforce that is becoming increasingly selective about their work environments.