Is Mitsubishi planning to revive the Pajero soon?
Mitsubishi appears to be preparing to revive the iconic Pajero SUV, aiming to compete with the Toyota Land Cruiser in the large SUV market.
Mitsubishi seems poised to bring back the Pajero, known as Montero in the U.S., as part of a strategic move to directly compete with the Toyota Land Cruiser in the large SUV market. This speculation is fueled by recent official teasers from the company and reports of camouflaged test models being spotted during driving trials in Europe, indicating that a formal launch may be imminent.
Expectations suggest that in some markets, including the United Kingdom, the vehicle may be released under the name Shogun, a name previously associated with the Pajero before Mitsubishi's withdrawal from the British market in 2021 and its subsequent return this year. The introduction of the new model is seen as an opportunity for Mitsubishi to revitalize its vehicle lineup, which has been criticized for lacking excitement in recent years.
Early images indicate a more rugged design for the Pajero, moving away from the softer curves that characterized the current Outlander model. The new Pajero is expected to feature a clear boxy structure with a vertical front fascia, showcasing a more resilient aesthetic, which aligns with contemporary trends in the SUV market and reflects Mitsubishi's commitment to innovation and competitiveness in the automotive industry.