During the Super Bowl, Turning Point USA hosted its "All-American Halftime Show," which paid tribute to its founder, Charlie Kirk, who tragically lost his life in September while speaking at Utah Valley University. Kid Rock closed out the event with one of his songs, during which images of Kirk and his family were displayed on screen, alongside a dedication that read, "In remembrance of Charlie Kirk." This moving homage included the playback of one of Kirk’s speeches, intertwining his legacy with the performance.

The show featured performances from notable country artists such as Lee Brice, Gabby Barrett, and Brantley Gilbert, who aimed to present a patriotic alternative to the Super Bowl's official halftime show, which featured Bad Bunny. Gilbert began his set by announcing, "This is real American," while donning a shirt that proclaimed "God, family country," reflecting the theme of traditional American values that resonate with the audience of Turning Point USA.

The event drew significant attention, with over 4.8 million views on YouTube, showcasing the growing platform and influence of Turning Point USA in American cultural discussions. As a group, they have positioned themselves to counter mainstream narratives, particularly in the domain of entertainment, further embedding conservative viewpoints in significant national moments such as the Super Bowl.