Turning Point USA, a student organization founded by conservative activist Charlie Kirk, initiated a boycott of Bad Bunny's halftime performance during the Super Bowl. In response to the boycott, the organization created an alternative event titled "The All American Halftime Show," which was broadcast live on YouTube. The event attracted significant viewership, reaching up to 5 million live viewers and accumulating 19 million views by the following day.

The alternative show featured prominent country music artists such as Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, aligning with conservative values and celebrating American culture. Kid Rock's performance became a focal point, highlighted by visuals of the American flag, reinforcing the patriotic tone of the event. The show served as a counter-narrative to Bad Bunny's performance, emphasizing the cultural divide within the entertainment sphere, particularly in response to the increasing influence of diverse artists in mainstream media.

Trump himself criticized Bad Bunny on social media, reflecting the political dimensions tied to cultural events like the Super Bowl. The actions of Turning Point USA mirror broader societal debates regarding representation and artistic expression in America, revealing how politically charged sentiments can manifest in public entertainment events. As the organization gains traction, it raises questions about the future of political activism in the cultural arena and how it impacts public perceptions of artists across the spectrum.