As the Super Bowl approaches, the cultural landscape surrounding it expands beyond sports to embrace music and celebrity influence. Verified profiles in the entertainment industry are sharing direct messages of support for Bad Bunny, with features such as reposts and stories showcasing his music. This phenomenon illustrates how the Super Bowl's halftime show has become a significant platform not just for athletes but for prominent musical artists as well.

A notable figure in this wave of support is Jennifer Lopez, who has her own experience with the Super Bowl's halftime performance. She emphasized her pride and connection to Bad Bunny, encouraging him with personal messages on social media. Lopez's involvement lends considerable weight to the conversation, as she shares a common cultural heritage with Bad Bunny, both being Puerto Rican. Her sentiments echo the community's pride, reinforcing the importance of representation on such a grand stage.

Other celebrities, including actress Kerry Washington, have also joined in the excitement around Bad Bunny's performance, using social media to express their anticipation. This collective support reflects a broader cultural movement that transcends the sporting event itself, affirming Bad Bunny's status not just as a performer but as a cultural icon who resonates with a diverse audience around the world.