Bad Bunny's halftime show at the Super Bowl was a vivid, colorful celebration of Puerto Rican culture that captivated an estimated 135.4 million viewers. The performance featured powerful imagery, including fireworks and references to the artist's heritage, and concluded with the poignant message: "The only thing more powerful than hate is love." Notable moments included a lively wedding ceremony set piece and a surprise appearance by pop icon Lady Gaga, showcasing the artist's ability to blend music with culture and political commentary in a mainstream setting.

In stark contrast, the alternative halftime show presented by the right-wing group Turning Point USA garnered much less attention, with only 5.2 million viewers. This show, which aimed to emphasize “American culture, freedom, and faith” through performances like that of Kid Rock, represented a more traditional, and arguably exclusionary, view of American identity. By failing to engage with broader cultural conversations, the alternative show seemed to miss the mark with audiences, evident in the disparity of viewer interest between the two events.

The response from audiences and celebrities alike reflected a celebration of diversity and inclusivity, with many stating that Bad Bunny's performance made them feel