The morale of ITV daytime stars has drastically decreased following the network's move to a new studio where shared facilities have become the norm. Presenters from popular shows like 'Loose Women', 'This Morning', and 'Lorraine' are now forced to share toilets and dressing rooms due to significant budget cuts that resulted in nearly 200 job losses and relocation to a single studio space. The changes have particularly impacted the show's format and audience engagement, with the notable loss of live audiences for 'Loose Women'. This shift to a shared environment has not only stoked tensions among the stars but has also highlighted the consequences of ITV's cost-cutting measures across various daytime programming. As some of the network's top presenters adapt to these new working conditions, discussions are emerging about the impact on creativity and performance, with inside sources indicating a drastic shift in working dynamics. The discomfort and discontent among ITV's brightest talents point towards a larger conversation about workplace environment and management during times of financial austerity.