ITV has implemented significant budget cuts affecting its daytime television programming, leading to cramped working conditions for its stars. The overhaul has necessitated a move to smaller studios which have resulted in only one host, Lorraine Kelly, retaining a private dressing room, while all others from popular shows such as This Morning and Loose Women now have to share facilities. This situation has raised tensions behind the scenes as cast and crew adapt to the reduced space.

The relocation has not only affected dressing rooms but also other essential amenities, with sources indicating that stars now have to share toilets and, in some instances, change in meeting rooms due to the lack of adequate facilities. This change reflects a broader trend in television towards cost-cutting measures, often at the expense of production quality and staff well-being. The atmosphere reportedly has grown tense, highlighting the impact of budget constraints on day-to-day operations and the morale of the team.

Additionally, the decision to transfer to smaller studios has sparked concerns about the future of ITV's daytime programming. Industry observers may now speculate on how these changes will affect viewers' experiences and the long-term viability of shows that have been popular staples of daytime television. As ITV reassesses its budget and format, the sharing of dressing rooms could be the beginning of more adjustments, reflecting an industry struggle to balance financial sustainability with quality content.