Feb 8 β€’ 13:00 UTC πŸ‡©πŸ‡ͺ Germany SZ

Series with Anke Engelke about the Railway: "The best marketing is pointless if the product is bad"

The German railway company Deutsche Bahn attempted to keep the expenses for the web series "Boah, Bahn!" featuring Anke Engelke confidential, but this secrecy has sparked scrutiny from politicians advocating for transparency.

The article discusses the disclosure of a document related to Deutsche Bahn's spending on the web series "Boah, Bahn!" starring Anke Engelke, which has turned into a controversial issue due to the significant public funding the company receives. Despite being labeled as a business secret by Deutsche Bahn, various transportation policymakers are raising concerns about the necessity for transparency, especially given that the railway company is set to receive 23 billion euros from the federal government this year.

The contention arises from the conflicting views on what constitutes private business information versus the accountability expected from a state-owned enterprise. Politicians argue that taxpayers have the right to know how public funds are being utilized, particularly for marketing campaigns. The secrecy surrounding the funding of the series prompts questions about effective marketing strategies and the performance of the service offered by Deutsche Bahn, with remarks such as "the best marketing is pointless if the product is bad."

Ultimately, this situation illustrates the broader debate regarding the relationship between state enterprises and transparency in financial matters. The implications of the publicity surrounding the web series are twofold: it places pressure on Deutsche Bahn to improve its public image and to deliver on the expected quality of service funded by taxpayers, as well as shedding light on the need for better communication between state corporations and the public they serve.

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