The article analyzes the recent emergence of new authoritarian movements in Spain and their impact on political communication, reflecting on how the terms associated with fascism have pervaded several public discussions. It highlights the overlapping categories of national conservatism and techno-entrepreneurial supremacy, suggesting that these ideas are becoming central in contemporary political essays. The discussions evoke examples ranging from references made by the Spanish government to the 'reactionary international', to the controversies surrounding events like Letras en Sevilla, where accusations of 'whitewashing fascism' arose. Furthermore, the piece delves into the instrumental use of fascist terminology in populist environments, indicating a strategic effort to frame political issues within more radical narratives. The language employed serves not only to label but to shape political realities, effectively making it a tool for mobilization and ideological alignment. As political essays increasingly focus on the discourse related to fascism—especially in the wake of Donald Trump's political resurgence—the article calls attention to the broader implications these discussions have in shaping contemporary political ideologies and practices in Spain, and likely beyond. Finally, the article invites readers to consider the ongoing transformation of political language and its repercussions, urging a critical examination of how these newly formed ideologies are influencing the public sphere, and how they may shape future political landscapes.