The Super Bowl is more than just a game; it's a massive event in the U.S. that becomes almost a national holiday, with an extraordinary economic impact estimated at R$ 3.5 billion.
This Sunday, millions of Americans are turning their attention to the Super Bowl, the championship game of American football, which has transformed into a near-national holiday. It is estimated that over 26 million people will miss work on the following Monday, taking a day off to recover from the festivities surrounding this iconic event. With a cultural significance that reaches beyond sports, the Super Bowl brings together fans from all over the country for a shared experience.
The economic impact of the Super Bowl is staggering, projected to reach R$ 3.5 billion, thanks to the influx of visitors and related events. In the week leading up to the Super Bowl, over 250 events occurred, drawing thousands to San Francisco, the host city, where football fans celebrated the anticipated showdown. Many attendees, even without tickets to the main event, participated in various festivities that showcased the rich culture surrounding American football.
This year, the NFL is expecting to break viewing records, with predictions of over 130 million people tuning in to watch the game. The huge demand for tickets reflects the excitement surrounding the Super Bowl, with prices soaring to a minimum of R$ 18,000 for entry. As the game approaches, the anticipation builds not only for the outcome on the field but for the economic and social impacts that resonate throughout the country as fans unite around this celebrated sporting event.
