Bad Bunny, fresh from his success at the Grammy Awards the previous Sunday and just days away from a concert at River Plate Stadium, is gearing up for a historic performance at Super Bowl LX. The Puerto Rican superstar's halftime show is projected to outperform the previous record set by Shakira and Jennifer Lopez during Super Bowl LIV, which garnered 103 million viewers in 2020 according to Nielsen ratings. This year, expectations are high that Bad Bunny's show will attract even more viewers as he is the most streamed artist on Spotify as of 2025.

Despite facing criticism from various corners, including remarks from former U.S. President Donald Trump regarding the inclusion of Bad Bunny and the NFL's choice of performers, Bad Bunny continues to enjoy immense popularity and acclaim. His appearance at one of the most-watched sporting events globally is seen as a significant milestone not just for him, but for Latin artists as a whole. This performance provides an opportunity to showcase Latin music to a broader audience, reinforcing the cultural impact and prominence of Latin artists in mainstream entertainment.

The implications of Bad Bunny's show extend beyond just entertainment; it represents a breakthrough moment for diversity in music and culture on one of the world's biggest stages. The anticipation surrounding the performance reflects a growing recognition of Latin music's influence in the United States and its potential for continued growth within the global music industry. Bad Bunny's Super Bowl performance not only aims for record-breaking viewership but also symbolizes a cultural moment echoing the shifting dynamics of the music landscape in America, marking a new era for Latin artists.