The GoiâniaCal 2026 event, held from February 8 to February 12 at the Goiânia Convention Center, is recognized as the largest business fair in Brazil's Midwest region. The fair, which exclusively targets retailers, is expected to attract more than 1,700 visitors and generate around R$ 250 million in business opportunities. This year's event will feature the latest collections for Winter 26, showcasing a variety of products to help retailers update their offerings and stay abreast of market trends.

The organization of GoiâniaCal has taken into consideration the needs of small and medium-sized retailers, who often find it challenging to leave their stores during the week. Consequently, the fair has scheduled its opening on a Sunday, allowing these retailers a better opportunity to attend. Throughout the five days of the event, attendees will have the flexibility to choose the most convenient times for their visit, maximizing participation and potential interactions with suppliers.

This fair not only serves as a crucial platform for B2B transactions but also highlights the economic significance of the retail sector in the region. As suppliers present their winter collections, the event presents significant opportunities for local retailers to enhance their inventory and align with emerging market trends. The expected financial impact of approximately R$ 250 million underlines the fair's importance in boosting the local economy and supporting the growth of retail businesses in the Central-West region of Brazil.