In a surprising social media post, Tim Cook, the CEO of Apple, expressed his support for Bad Bunny by sharing a selfie with the Puerto Rican artist just hours before the upcoming Super Bowl halftime show. This appearance comes in the wake of various critiques about Bad Bunny's selection as a performer, including some from notable figures like former U.S. President Donald Trump, who have questioned the decision made by the NFL.

Bad Bunny, an immensely popular artist, has faced backlash regarding his Super Bowl performance, sparking debates about artist choices in major events. However, Tim Cook's endorsement underscores the high-profile support that Bad Bunny has within the industry. Apple's sponsorship of the halftime show through its music platform further cements the company’s investment in diverse musical representation at prominent events like the Super Bowl.

As the Super Bowl approaches, Cook's post attempts to shift the narrative, highlighting the excitement around Bad Bunny’s participation rather than focusing on the criticisms. With over 2 million views on the post, it resonates with Cook's and Apple’s audiences, reinforcing the idea that major corporations are not only sponsoring events but also engaging with cultural discussions surrounding them.