Nikos Androulakis, the leader of the Greek political party Pasok, has reached out to the so-called 'GenRent' generation via TikTok, highlighting the stark realities of the housing crisis. This came in light of a viral video shared by a woman named Melina, who recently revealed that her landlord has informed her that her rent will double. Her story resonates with many young people who are feeling the pressure of rising rental costs in urban areas.

In his TikTok message, Androulakis emphasized the importance of human lives in the face of this crisis, stating, "Above all, there are people." He underscored the need for realistic and applicable solutions that could help younger individuals plan their futures with dignity. The story of Melina and other young renters serves to illustrate the urgency of addressing housing affordability in Greece, drawing attention to the broader implications for social policy and economic stability.

Androulakis' engagement on social media represents a shift in how politicians communicate with the electorate, especially the younger voters who are significantly affected by current economic conditions. By leveraging platforms like TikTok, he aims to resonate with a demographic that feels marginalized by conventional political discourse, opening a dialogue about practical solutions to one of the most pressing issues facing young adults today.