Nikos Androulakis, the president of PASOK-KINAL, has taken to TikTok to highlight his party's comprehensive stance on the housing crisis in Greece, emphasizing the need for effective solutions that cater to the current generation facing a housing crunch. His video, titled "above all, the people," seeks to engage directly with younger voters, particularly those affected by rising rental costs. He mentions specific measures proposed by PASOK to tackle these issues, including the establishment of a Housing Directorate to identify areas under housing pressure and regulations on short-term rentals, highlighting the party’s commitment to practical solutions.

In his address, Androulakis references the story of Melina, a young woman whose viral TikTok video drew attention to the surging rental prices in urban areas, where her rent is set to double. This real-life example serves as a powerful context for his message, illustrating the urgent need for action and policy changes to protect renters. Androulakis's strategies include capping rent increases, abolishing the golden visa scheme that encourages foreign investment in property over local needs, and establishing maximum rent values for properties lacking essential quality standards and energy efficiency.

The party’s initiative comes at a critical moment as housing affordability becomes a pressing issue for many Greeks, especially in densely populated cities. With the youth facing significant challenges regarding housing stability, PASOK's proactive measures could resonate well with younger voters looking for a political response to their plight. Androulakis aims to present PASOK as a viable option for real and applicable solutions to the housing crisis, appealing particularly to the younger demographic that engages actively on platforms like TikTok.