The article highlights the paradox of agriculture's fundamental role in society contrasted with its lack of representation in public discussions and media. Despite being a cornerstone of human life, agriculture often fails to receive the attention it deserves in media channels, leaving essential agricultural issues insufficiently addressed and visible only within specialized contexts. This gap creates a misalignment between the significance of agriculture and its perception by the general public.

In many countries, particularly in Latin America and the Caribbean, agricultural information, ranging from real-time pricing to specialized journalist reports, is typically confined to niche audiences and specialized publications. This isolation not only diminishes the awareness and understanding of the agricultural sector's contributions but also obscures its economic, social, and political impacts. The relegation of agriculture to a 'sectoral' topic reduces its broader significance, leading to a disconnect in public discourse.

To bridge this gap, the article calls for a strategic approach to communicate agricultural issues more effectively to the populace. By fostering a greater dialogue around agriculture in mainstream media, it is possible to enhance public awareness and appreciation of the sector's true importance. This would not only strengthen the agricultural community’s voice but also contribute to better-informed policy-making and societal understanding of agricultural challenges and opportunities.