The conversation led by journalist Camila Appel highlights the profound fear many have regarding death, despite its inevitability. Through her blog Morte sem Tabu and her recent book 'Enquanto Você Está Aqui', Appel advocates for normalizing discussions about death as a crucial part of life. She emphasizes the significance of preparing ourselves emotionally and practically for the end of life, not only for ourselves but also for our loved ones.

Appel's work aims to dismantle the taboo surrounding death and encourage society to confront the reality of mortality. She believes that by addressing the subject head-on, individuals can better cope with the loss of family members and friends, and ultimately come to terms with their own mortality. This perspective challenges the prevailing medical paradigm that often promotes a more clinical and detached approach to end-of-life care.

The implications of Appel's advocacy extend beyond personal contemplation; they resemble a call for a broader shift in medical practices to foster compassionate and humane death experiences. This conversation is particularly relevant in Brazil, where cultural attitudes and medical approaches to death can vary significantly, highlighting the need for a more supportive environment for discussing and approaching the end of life.