The Azzurri in White. And the Tribute to Armani
The Italian Olympic team, dressed in a tribute from the late fashion designer Giorgio Armani, showcases their new white uniforms at the Winter Olympics and Paralympics in Milan-Cortina.
The Italian national team, known as 'Gli Azzurri,' will wear striking white uniforms designed by Giorgio Armani, who passed away in September 2022. This design was unveiled earlier in May 2022, and it reflects the chic sophistication associated with the designer’s label, Emporio EA7. The team will showcase these uniforms during the Winter Olympics and Paralympics held in Milan-Cortina, with high hopes of a triumphant performance on the podium.
The inaugural ceremony for the Games set the stage for a heartfelt tribute to Armani. A procession featured 60 models dressed in tricolor outfits, symbolizing Italy’s national pride, prior to the national anthem's performance. As the athletes entered the competition wearing Armani's creations, it marked a poignant moment not just in sports but also in celebrating the legacy of the renowned designer, whose influence stretches beyond fashion into the cultural fabric of Italy.
The choice of an elegant snow white for the uniforms—with shades that shift to a gray nuance during the event—was intended to evoke a sense of refinement and nostalgia, reflecting Armani's unique style. This initiative emphasizes the intersection of sports and fashion, presenting an opportunity for athletes to honor the designer’s vision and creativity while at the same time competing at the highest level.