CogniCurrent

COGNICURRENT

Feb 7 • 02:00 UTC • 🇨🇳 China • South China Morning Post

Waning fortunes: how Western brands are adapting to China’s changing consumer landscape

Starbucks' sale of a majority stake in its China business illustrates the challenges Western brands face as they adjust to shifting consumer preferences and rising competition in the country.

#china #starbucks #consumer trends #western brands #competition
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