In China, the two largest beer companies, Budweiser and Heineken, have faced contrasting fortunes in the marketplace during 2025. Analysts indicate that this divergence is not merely a matter of brand preference but instead stems from a broader shift in drinking habits among Chinese consumers. Economic challenges have compelled many beer drinkers to move away from bars and high-end restaurants toward more affordable at-home drinking options.

Budweiser Brewing APAC, the Asian arm of Anheuser-Busch InBev, reported its most significant decline in profit growth since 2020, with CEO Yanjun Chen acknowledging that the company did not perform up to its potential in China that year. This decline indicates a larger trend of changing consumer behavior, particularly as individuals choose to prioritize comfort and cost-effectiveness over premium drinking experiences.

In sharp contrast, Heineken has emerged positively from this shifting landscape, citing China as a critical market that substantially contributed to its overall net profit in 2025. This suggests that Heineken effectively adapted its strategy to align with local preferences, capturing the market segment that seeks value amid economic uncertainties. As drinking habits continue to evolve, the fortunes of these two brewing giants will likely depend on their ability to resonate with consumer sentiments in China, demonstrating the importance of understanding local markets even for global brands.