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Feb 6 • 15:28 UTC • 🇮🇹 Italy • Il Giornale

Hyundai, no more 'wow effect'. Calcara: 'Quality must be the norm, not a surprise'

Hyundai's CEO Francesco Calcara emphasizes the need for quality to be the expected standard rather than a pleasant surprise, as the company shifts its marketing strategy to meet customer expectations.

#hyundai #quality #marketing #calcara #automotive
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