CogniCurrent

COGNICURRENT

Feb 3 • 17:20 UTC • 🇲🇽 Mexico • Milenio (ES)

The theory of consumer forgiveness and the case of Bad Bunny; from cancellation and rejection to the number 1 artist in the world

The article explores how, in the digital culture of immediate cancellation, Bad Bunny has successfully reconciled with his audience despite past criticisms and challenges to his image.

#bad bunny #consumer forgiveness #digital culture #cancellation #music
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