Instead of 'Lineage', Discovering New Users with 'Mobile Casual'... NC Announces 3 Key Growth Strategies
NCSoft aims to achieve 5 trillion won in revenue by 2030 by shifting focus from traditional IPs like ‘Lineage’ to mobile casual games as a new growth engine.
Games Falling Behind Short-Form Content: User Patterns Divided into ‘Hardcore Games’ and ‘Casual Games’
A decline in mobile game usage in South Korea is attributed to users preferring short-form video content over traditional gaming.