A REPORT: The special currency exchange rate for the Olympic Games remains high and drives the advertising festival forward
The special currency for the Olympic Games is maintaining a high exchange rate, significantly influencing the advertising festival's direction.
Malika Ayane and the Cosmetic Kit 'Nocturnal Animals', Rai Initiates Checks
Italian singer Malika Ayane faces scrutiny for potentially promoting a cosmetic brand in connection with her song 'Animali notturni' during a performance at the Sanremo festival.
"It can incite hidden advertising". Codacons against FantaSanremo and warns artists
The consumer association Codacons has criticized the FantaSanremo game for potentially promoting hidden advertising during the Sanremo Festival.
For Sip, a phone call that extends life and, after 32 years, goes viral on social media
A famous advertisement featuring Massimo Lopez has resurfaced on television as part of a marketing strategy by Tim during the Sanremo festival week.
AI Company Offers Bonus: Luma AI Attracts with Millions Prize for Cannes Gold
Luma AI is enticing filmmakers with a million-dollar prize for producing an award-winning commercial for the Cannes Festival using its AI technology.
TV3's Bell Ringing with Laura Escanes and Miki Nuñez, an Advertising Festival
The welcome program for 2026 on Catalan television has utilized the occasion for domestic promotion, featuring a strong emphasis on advertisements and the banter of the presenting duo.
TV3 Bell Ringing with Laura Escanes and Miki Nuñez, an Advertising Festival
The New Year's Eve program of the regional TV station featured heavy advertising and promotional content presented by hosts Laura Escanes and Miki Nuñez.