Since its founding in 1919, Bentley has emphasized power and speed, accompanied by unparalleled luxury. Their exceptional performance in racing has established Bentley as a prominent and popular luxury and sports car brand. However, during the financial turmoil of the Great Depression, such expensive cars lost their relevance, leading Bentley to face financial difficulties and eventually fall under the ownership of its main competitor, Rolls-Royce.

The shared history of Bentley and Rolls-Royce continued until 1998, marking a pivotal change in the modern narratives of both manufacturers. That year, Bentley came under the control of Volkswagen AG, while Rolls-Royce was acquired by BMW. Although the two companies continued to produce some of the same models for a time, their distinct paths became clear with the launch of the luxurious first-generation Continental GT coupe in 2003 and the high-class limousine Continental Flying Spur in 2005. This marked a new era for Bentley, showcasing its luxury vehicles at competitive prices.

The article highlights how, despite its prestigious lineage, a Bentley limousine can now be priced similarly to a new Dacia Duster, indicating a notable shift in luxury car pricing dynamics and possibly the accessibility of high-end vehicles to a broader market. This shift may reflect changing consumer behaviors and market conditions in the automotive industry, suggesting that luxury cars are evolving in their appeal and affordability, inviting speculation about future trends in luxury vehicle marketing.