Antonio Romero, the head of Starbucks in Spain and Portugal, shares his passion for coffee and family while managing a highly successful flagship store at Santiago Bernabéu Stadium.
Antonio Romero, who leads Starbucks in Spain and Portugal, began his career at the company as a waiter while studying and has now established a significant presence with 220 licensed stores through Alsea. He describes himself as a family-oriented person who prefers watching movies over football, although he supports Real Madrid. His flagship store in Madrid, located in the Santiago Bernabéu Stadium, has shown remarkable performance with over 1,000 daily transactions and results exceeding projections by 40%, highlighting the company's focus on providing memorable customer experiences rather than just selling coffee. Romero emphasizes his love for coffee, particularly enjoying the Ethiopia Sidamo variety, showcasing his deep personal connection to the product that shapes Starbucks' ethos.
