Noora Fagerström and her husband Petteri Fagerström's finance and investment company, Haybay Oy, is currently undergoing enforcement proceedings as reported by Iltalehti. The company has been flagged in the enforcement register 15 times between 2024 and 2025, signaling serious financial distress. Authorities determined that the company was insolvent in 2025, and it has accumulated unpaid tax debts of at least €10,000, which the Tax Administration has been attempting to recover through enforcement actions.

The financial trajectory of Haybay Oy has seen drastic changes over the years. While the company reported a turnover of nearly €3 million in 2020, this figure plummeted to almost €2 million in 2021, and subsequently the revenue sank to below €100,000 afterward. The latest financial statements available are from 2023, which indicate a severe downturn in business performance following a significant loan that Fagerströms had extended to their own company amounting to €900,000, with only €14,000 remaining by 2023.

This situation raises questions about the sustainable practices of privately-held companies in Finland, especially regarding their accountability and regulatory oversight. The Fagerströms' experience reflects potential pitfalls in financial management and serves as a warning to other entrepreneurs about the risks of mismanagement and tax obligations in business operations. The case signifies the ongoing challenges faced by authorities in enforcing financial regulations and recovering debts from companies struggling in a fluctuating economic environment.