This article commemorates the upcoming 50th anniversary of Apple, focusing on the famous slogan 'Think Different' created by Steve Jobs in 1997, upon his return to the company he co-founded. It reminisces about the early days of Apple in a garage and highlights the significance of the slogan that not only defined the company but also serves as a cornerstone of its brand identity. As media outlets prepare to celebrate this milestone, the piece turns to consider what 'Think Different' means in today's context, especially considering the homogenizing influence of artificial intelligence on creative thought.

The author delves into the backstory of how Jobs returned to Apple when the company was struggling and had seemingly lost its innovative edge. Under his leadership, Apple transformed into a leader of design and technology, resonating deeply with consumers. The 'Think Different' campaign not only revived Apple but also redefined the tech landscape, encouraging everyone to embrace originality and unconventional thinking.

In the current environment where advancements in AI are rapidly modifying the ways we think and create, the author questions the relevance of 'Think Different.' The exploration calls for a reflection on ensuring that innovation remains unique and personal, without falling into the traps of conformity encouraged by technological advancements. As the anniversary approaches, the piece encourages readers to celebrate not just Apple’s history but also the enduring message of individuality in an increasingly uniform world.