Tara and Maria operate an online thrift shop named Pikkuhousukirppis, where they sell used panties, socks, pantyhose, and other items intended for fetish use. They share that their typical customer is an ordinary Finnish man who usually requests specific conditions for the used products he wishes to buy, such as items that are soiled with urine, menstrual fluid, sweat, or feces. This type of market serves a niche audience and is often shrouded in secrecy and stigma, prompting customers to be discreet about their purchases.

In a recent documentary titled 'Osta mun pikkarit', Tara discusses situations where customers have placed orders for specific items only to cancel unexpectedly, creating a sense of anxiety that they have been discovered. Many buyers feel unable to discuss their purchases with partners due to concerns about embarrassment and societal judgment, which adds an emotional layer to the transactions. This dynamic illustrates the intersection of consumer behavior and the complexities surrounding fetishism in contemporary Finnish society.

The sale of used clothing, particularly in fetish contexts, taps into broader issues of sexuality, privacy, and societal norms. Tara and Maria's store not only caters to sexual interests but also raises questions about the implications of such transactions and the culture of fetishism in Finland, particularly how they are perceived in more traditional societal structures.