The uproar over the new name for public transport: 'It reminds me of a pet's name'
Mikkeli's public transport system will officially adopt the name 'Katuri' after extensive public consultation and debate.
The city of Mikkeli, Finland, has decided to rename its public transport system 'Katuri' following a public naming initiative that sparked considerable debate among residents. Initially, the name 'Miksu' was recommended by the working group after public suggestions were solicited, but community feedback overwhelmingly favored 'Katuri.' Despite the public support for this name, the decision was not straightforward and required further discussion and adjustments by city officials.
The naming process involved significant engagement from the community, with over 800 name suggestions submitted during the public consultation phase. The name 'Katuri' emerged as the clear favorite, resonating with the local populace due to its historical usage in previous transit branding. Nonetheless, the local development director explained that the journey to this decision was complex and involved balancing public preferences with the branding goals of the city's transport services, with the goal of modernizing and refreshing the local transit identity.
As Mikkeli prepares for the launch of its revamped public transport system, scheduled for June 2026 under the operation of Savonlinja Oy, it is clear that the name 'Katuri' has become a focal point for community identity and pride. The outcomes of this community-driven initiative illustrate how local governance can effectively involve residents in decision-making, ensuring that public services resonate with the people they serve, while also providing a fresh angle on municipal branding.