In 2018, Hollywood star Chuck Norris made an appearance in Finland, where he was featured in a commercial for Hesburger, a popular Finnish hamburger restaurant chain. According to reports from Iltalehti, Norris was not hard to convince to participate in the ad. Matias Mero, CEO of the Drama Queen advertising agency, recalled that the timing felt right for Norris's appearance, suggesting that 'the stars were aligned'. The production team prepared meticulously for Norris's visit, including planning his movements and securing an entire hotel floor for him during his stay.

The security arrangements for Chuck Norris during his visit were extensive, with detailed planning to ensure his safety and comfort. Mero remarked on Norris’s professionalism, stating that he was neither demanding nor pretentious, noting that the star demonstrated a clear understanding of how to perform in front of the camera. It was clear to Mero that Norris was a true professional and easy to work with, following direction as expected. This level of professionalism contributed positively to the advertisement’s overall production.

The Hesburger advertisement cleverly highlighted that when Chuck Norris visits the restaurant, he does not wait in line. Instead, the commercial portrayed him as someone who pulls out his phone to use the restaurant's new application. Mero explained that the idea of featuring Chuck Norris in the ad came about somewhat by accident, as they sought a powerful advertisement figure to complement their app and service. Mero stated that if they were to have an application as strong as Hesburger's, it warranted an equally strong face for their advertising campaign.