Liberia: Tourism Authority, Standards Body Rally Support for SMEs
Top officials in Liberia emphasize the importance of supporting small and medium-sized enterprises (SMEs) to drive economic growth, particularly in the tourism sector.
In Liberia, economic transformation is gaining traction through the promotion of Special Economic Zones (SEZs), as highlighted during a recent high-level dialogue led by the Liberia National Tourism Authority and the Liberia Special Economic Zone Authority (LSEZA). Government officials have recognized the vital role of small and medium-sized enterprises (SMEs) as the backbone of sustainable economic growth and national development. The dialogue served as a platform for advocating for increased support and investment towards SMEs, especially in the tourism and hospitality sectors, which are seen as key drivers of economic opportunity.
Princess Eva Cooper, the head of the Liberia National Tourism Authority, made an impassioned call for stakeholders—including policymakers, investors, and international development partners—to prioritize SMEs. She acknowledged that with the right support, these enterprises could play a significant role in the country's economic ecosystem. The appeal was not just a plea for investment, but a recognition of how essential SMEs are to fostering innovation and creating jobs, which are critical for the country’s development amidst its ongoing transition toward enhanced economic frameworks and policies.
This rallying call is indicative of Liberia's broader strategy to foster an inclusive economic environment that supports growth through entrepreneurship. As the SEZs are positioned to provide conducive landscapes for business, the emphasis on SMEs reflects a commitment to ensuring that local businesses thrive. The engagement of various stakeholders in this dialogue points to a unified approach needed to overcome challenges faced by SMEs in Liberia, ultimately aiming to cement their role as key players in the tourism and hospitality sectors and the overall economy.