Mar 21 • 09:00 UTC 🇧🇷 Brazil Folha (PT)

The company led by a Brazilian billionaire at the center of controversies about 'betting on war'

Luana Lopes Lara, dubbed the world's youngest self-made billionaire, is facing controversy over her involvement with prediction markets through her company Kalshi.

Luana Lopes Lara, a Brazilian entrepreneur, gained international acclaim when Forbes named her the "youngest billionaire in the world who built her own fortune." Her remarkable journey includes training as a Bolshoi ballet dancer, receiving medals in Brazilian astronomy and mathematics Olympiads, and studying at the prestigious MIT. Her innovative company has led to an estimated personal fortune of $1.3 billion. This year, her company Kalshi, in which she holds a 12% stake and serves as COO, has garnered media attention as it faces controversies linked to its operations in the prediction markets sector. These markets have surged in popularity in the United States, showcasing a significant increase in transactions, exceeding $44 billion in the last year. The rise of prediction markets like Kalshi raises critical questions about the ethical implications of betting on current events, including wars and crises, stirring debates about the normalization of gambling on real-world situations. As discussions continue, Lara's role in this evolving industry and its repercussions on society remain under scrutiny.

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