BTS is set to launch their world tour starting with a comeback concert in Gwanghwamun, Seoul. This return has attracted the attention of foreign media, which have analyzed it as a significant test for the profitability of the fandom-driven music industry. The Wall Street Journal reported that this large-scale tour will be an opportunity to measure the limits of fan spending. In light of this, the fan spending frenzy was already observable, with stories such as that of a Filipino fan spending around $1,300 at a pop-up store, indicating a deeper monetization model beyond traditional music sales.

The consumption structure that BTS has built around their fandom is expected to translate into substantial increases in live concert attendance and merchandise purchases. Following the January 21 concert, BTS is scheduled to perform three more shows in Goyang next month before embarking on a massive world tour across 34 cities and 82 performances. Foreign outlets predict that this comeback will have a considerable influence not just on the music scene but also on the local economies, with Bloomberg estimating an economic impact of approximately $177 million from the concert, which surpasses the economic effect of some of Taylor Swift's performances in the U.S.

When analyzing tour revenues, the Wall Street Journal estimates BTS's tour will generate around $1.3 billion in total revenue, including ticket and merchandise sales. While Taylor Swift's 'Eras' tour has garnered an estimated $2.2 billion from 149 performances, BTS’s current tour is predicted to reflect the ongoing evolution of revenue models within the music industry, particularly as they relate to their dedicated fanbase.