On September 20, 2023, the Brazilian Ministry of Labor (MPT) and the São Paulo Public Ministry (MP-SP) announced a judicial agreement with Meta to combat the exploitation of child labor among artistic influencers on social media. The agreement requires Meta to periodically verify accounts featuring children or adolescents as main content creators, particularly those with significant followings—defined as having a minimum of 29,000 followers. This oversight aims to ensure compliance with legal standards regarding the employment of minors in online content creation.

As part of this initiative, individuals responsible for accounts suspected of violating child labor laws will receive notifications and are required to present a judicial permit that verifies authorization for the minor's participation in the influencer role within 20 days. Additionally, both the MPT and MP-SP have the authority to flag accounts for further examination. If the account holders do not rectify their situation by providing the necessary documentation, accounts will be blocked within 10 days, preventing underage users from being active on these platforms without proper oversight.

This measure comes after a ruling by the Labor Court in São Paulo, which banned the work of minor influencers as of August 2025. The actions taken by the MPT and MP-SP reflect a broader intention to protect minors from exploitation in the digital age, particularly against the backdrop of increasing concerns about the impacts of social media on young people. By enforcing these regulations, authorities aim to safeguard the rights of children and prevent illegal child labor in the rapidly evolving landscape of social media.