Mar 20 • 19:40 UTC 🇧🇷 Brazil G1 (PT)

'Lamapalooza': cowboy boots become a trend on the first day of the festival and help fans face mud after rain in SP

The first day of the Lollapalooza festival in São Paulo saw cowboy boots become a popular footwear choice for attendees navigating muddy conditions caused by recent heavy rain.

The Lollapalooza festival kicked off at the Interlagos racetrack in São Paulo, where the rainy weather prior to the event left the terrain muddy. Despite the challenging conditions, cowboy boots emerged as a key fashion item among festival-goers, praised for both their aesthetic appeal and practical function in navigating the wet ground. Many attendees, including 18-year-old Clara Lívia Silva Azevedo, emphasized that 'the culture of Lolla is boots,' highlighting the trend's popularity within the festival environment.

The use of cowboy boots reflects a broader fashion trend known as 'westerncore,' inspired by the aesthetics of the American Old West. This style has resonated with young attendees, illustrating how fashion can intersect with cultural events such as music festivals. Other attendees, like Luísa de Souza and Gabriela Sarmento, echoed similar sentiments, noting that the combination of practicality and style was essential for enjoying the festival amidst the muddy conditions.

As the festival progresses, the choice of footwear not only showcases individual style but also symbolizes community among fans who adapt to outdoor conditions. The popularity of cowboy boots at Lollapalooza can serve as a reminder of how music festivals often shape and are shaped by evolving fashion trends, creating a unique cultural landscape that blends music, style, and social experience.

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