Jussi Mäkelä, who recently received the honorary title of movie counselor, shares his pride and happiness in being recognized after a long distinguished career in the film industry, which included work with major studios like Universal, Fox, and Disney. He reflects on his impressive over 40 years in the industry and the variety of experiences he has had, noting that he has never been able to predict with certainty which films would succeed or fail at the box office.

In an interview with Iltalehti, Mäkelä discusses the current struggles of the cultural sector, emphasizing that this challenging period is temporary and that Finnish cinema will eventually thrive again. He uses vivid imagery to illustrate the fluctuating nature of success in the film industry, where one day there can be great success followed by disappointment the next. His insights reveal a deep understanding of the industry's dynamics and the resilience required to navigate its ups and downs.

Furthermore, he takes a firm stance on the issue of movie ticket prices, indicating that they are a significant concern for audiences. His candid remarks highlight the critical balancing act that cinemas must perform to attract viewers while also sustaining themselves economically. Mäkelä's comments could resonate with both industry insiders and moviegoers, prompting a broader conversation about the value of cinema in today's economy.