For the first time, FIFA is implementing new rules that mandate gender representation in leadership roles of women's teams to promote women's involvement in football. These changes are part of a broader strategy aimed at increasing the role of women in leadership and technical staff positions, at a time when women's football is experiencing rapid growth. Currently, the majority of head coach positions for women's national teams are still held by men; in the 2023 World Cup, only 12 out of 32 teams had a female head coach.

FIFA’s senior football manager and former head coach of the U.S. women's national team, Jill Ellis, emphasized the need for further action to accelerate these changes. According to her, there are simply not enough women in coaching roles at present. To rectify this, FIFA aims to create smoother pathways and broaden opportunities for greater female representation on the sidelines. The introduction of these new regulations is seen as a vital step towards ensuring that women's voices are included at all levels of the game.

The new rules also stipulate that at least two staff members on the substitutes bench must be female, which will include one mandatory female coach. Furthermore, at least one woman must be part of the medical staff for each team. These changes mark a significant step in promoting gender equality within the sport and are expected to serve as a model for future initiatives in international sports.