The Mazda CX-5, a mid-size SUV, holds great importance for Mazda, with 5 million units sold globally over its 14 years, including 850,000 in Europe. The design evolution has prioritized continuity from its predecessors while enhancing overall dimensions to maintain recognition among loyal customers. The third-generation model continues to offer a naturally aspirated combustion engine, with a notable absence of diesel options, and is equipped with a 2.5-liter four-cylinder gasoline engine supported by a 24-volt mild hybrid system.

Recently, test drives of the new model took place around Barcelona, showcasing both front-wheel and all-wheel-drive variants. The design philosophy of the new model adheres to Mazda's Kodo design language but takes it to a refined level, with lines that embody a bold simplicity reminiscent of luxury brands like Range Rover, though the headlights evoke traits from BMW's former styling motifs. This model is positioned in the premium segment of the market due to its striking aesthetics, innovative engineering, and the enhanced driving experience it promises to deliver, aimed at attracting consumers looking for both performance and style in an SUV under 40,000 euros.

Overall, the Mazda CX-5's combination of design prowess, hybrid technology, and market pricing creates a compelling option in the crowded SUV segment, appealing especially to environmentally-conscious buyers who do not want to compromise on style or performance. The introduction of the novel colors, particularly the special hues, adds a unique selling point, potentially influencing purchase decisions among prospective customers willing to pay a premium for aesthetic value in their vehicles.