Mar 20 • 08:12 UTC 🇬🇷 Greece Naftemporiki

The 90 Posts That 'Write' the War: How Trump Builds the Narrative Through Truth Social

Former President Donald Trump is actively using his platform Truth Social to communicate about the ongoing war, generating nearly 90 posts in less than three weeks.

Since the onset of the conflict with Iran on February 28, former President Donald Trump has taken to his social media platform, Truth Social, to narrate the developments of the war in real-time. According to an in-depth report by the Wall Street Journal, Trump has utilized this platform extensively, posting various types of content—including posts, videos, retweets, and detailed comments—that make up nearly a quarter of his entire feed. This new strategy represents a shift in how political narratives can be shaped and communicated outside traditional channels.

The activity on Truth Social does not adhere to a conventional schedule. Many of Trump's posts have surfaced during late-night hours, reflecting an unusual and relentless approach to communication that often includes warnings directed at Iran and commentary on the war itself. This incessant messaging shows a departure from traditional political discourse and highlights how Trump is using digital media to shape his narrative directly with his supporters and the public.

As the war unfolds, the implications of Trump's direct communication style raise questions about the efficacy of such an informal channel for political and diplomatic discourse. It suggests not only a transformation in political communication but also the potential for shaping public perception and response to foreign conflicts through social media platforms. This increase in direct messaging may change the dynamics of political engagement in times of international crises, indicating a new era in political communication strategies.

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