D. Dundulis, the chairman of the board of 'Norfos mažmena' which operates 162 stores in Lithuania, discussed the importance of sustainability in a recent interview. He urged against extreme measures, advocating instead for practices that ensure a lesser degree of environmental damage for future generations. Dundulis pointed out that sustainability efforts can inadvertently lead to unsustainable practices if certain limits are exceeded, highlighting the need for a pragmatic approach to environmental stewardship.

He further noted that 'Norfos' has an impressively low rate of food waste compared to other major retail chains in the country, standing at only 0.6%. In contrast, another retail chain, 'Rimi', has reported reducing its food waste to a historically low level of 1.39%. This comparison illustrates how different companies are implementing sustainability measures, and Dundulis expressed satisfaction with 'Norfos' performance in this regard.

Overall, Dundulis stresses the responsibility of retailers not just to advocate for sustainability but to demonstrate it through their operations. By sharing relevant data and aiming for lower food waste percentages, he aims to inspire a more sustainable future for retail practices in Lithuania. His perspective is vital in guiding how chains can balance profitability with environmental considerations, an issue that is becoming increasingly critical in today's market.