Lollapalooza brings together the crème de la crème of pop to counter criticism and keeps an eye on TikTok
As Lollapalooza kicks off its 13th edition in São Paulo, it aims to address previous criticisms by showcasing a star-studded lineup, led by pop sensation Sabrina Carpenter.
Lollapalooza Brazil is set to begin its 13th edition at the Autódromo de Interlagos in São Paulo, attempting to cater to audience tastes following feedback that last year's festival felt outdated. The festival features pop star Sabrina Carpenter as its headliner, who has gained significant popularity since her earlier performances in Brazil, where she was relatively unknown.
Since her last visit to Brazil three years ago, when she opened for Taylor Swift, Carpenter has achieved notable success, winning two Grammy Awards for her album 'Short n’ Sweet'. This album produced the hit 'Espresso', which became a global sensation, ranking as the second most-played song on Spotify two years ago. Carpenter's evolution as an artist marks a significant change as she transitions from being viewed merely as a supporting act to a leading star in her own right.
Her latest album, 'Man’s Best Friend', showcases her bold expression about relationships, where she both criticizes and declares love for men. This reveals a more confident and mature artist who is ready to hold the spotlight at one of the most anticipated music festivals in Brazil, indicating a shift in her career trajectory and appealing to a broader audience, particularly through platforms like TikTok.