In response to the growing societal issue of youth inactivity, ORLEN is ramping up its efforts to engage children and youth in sports. The company has been actively signing new agreements with sports associations and organizations, emphasizing initiatives aimed at the younger population. Currently, close to 800,000 young people are participating in sports programs supported or directly implemented by ORLEN, indicating a significant impact on the physical activity of the younger generation.

The approach taken by ORLEN goes beyond mere athletic performance; it encompasses a broader educational perspective. The company's social campaign, "Sport is a School of Life," highlights that, while not every child will become a professional athlete, the values learned through sports—such as perseverance and teamwork—are invaluable. These initiatives aim to cultivate not only sports skills but also essential life skills, contributing to the holistic development of the youth.

ORLEN's investment in youth sports is seen as a crucial step in addressing the challenges posed by physical inactivity among children. By fostering a culture of sports and physical activity, the company is setting up a framework that seeks to inspire a lifelong passion for sports among young people in Poland. This commitment not only benefits the individuals involved but also has implications for the overall health and athletic landscape of the country.