A recent report from the World Happiness Report 2026 highlights a troubling correlation between intensive social media use and increased unhappiness among youth. Based on a comprehensive study that surveyed adolescents aged 15 across 50 countries, the report suggests that not only does the type of social media platform affect well-being, but also how the platforms are used and demographic factors such as socioeconomic status and gender. The findings point towards a significant decline in well-being for heavy users of social media compared to less frequent users.

The study’s data reveals that those who limit their social media use to less than an hour per day report higher levels of happiness, even surpassing individuals who do not engage in social media at all. Despite this, it is noted that adolescents spend an estimated average of 2.5 hours per day on social media platforms. This paradox presents a challenge for young people, as they navigate their need for social connection online while also facing the risk of diminished well-being.

Jan-Emmanuel De Neve, director of the Centre for Research on Well-being at the University, emphasizes the dual impact of social media use on happiness. While excessive engagement is linked to a significant reduction in overall well-being, choosing to abstain from social media entirely may also lead to a loss of certain positive effects that these platforms can provide. This nuanced understanding calls for a careful approach to social media use among youth, highlighting the importance of moderation and mindful engagement in the digital landscape.