Big Brother in Argentina is finding itself in a competitive landscape as it shares prime time with the popular cooking show MasterChef Celebrity. Initially, MasterChef provided a much better numerical base for Big Brother than its predecessor Pasapalabra, but it has recently become the most-watched show of the day, surpassing Big Brother, which has struggled to establish a strong presence this season in popular discourse. On a recent Wednesday, despite all efforts to recapture the audience, including a controversial live voting session which revealed a blatant conspiracy among participants, Big Brother is still fighting to recover its standing.

The live episode featured twelve nominations, where participants did not have the chance to vote due to a decision implemented by the leader of the week. This led to significant backlash as the producers canceled the nominations after discovering a conspicuous cheating scheme among the contestants. Ultimately, all thirty-six housemates ended up facing potential elimination, mixing tension with unexpected twists that typically characterize reality TV.

In a surprising turn of events, the show also featured performances from guests Paco Amoroso and Ca7riel, who provided entertainment to the contestants. This unexpected guest appearance raised questions about the authenticity of the show, particularly since the participants had been punished and isolated in a specific area of the house. The mix of sanctions, entertaining visits, and the ongoing struggle against a competitive rival has left Big Brother in a contentious situation regarding its viewership ratings, questioning whether it can effectively reclaim its leading position in the ratings game against MasterChef Celebrity.