Aija Brikše, head of the Financial Literacy Department at Latvijas Banka, highlighted that one of the significant weaknesses in Latvian residents' financial management is long-term financial planning. She pointed out that many people tend to live for today rather than considering their future financial stability. This behavior is observed not only in those who can afford to live in the present but also among those who can potentially plan for their financial future but choose not to.

She noted that despite an increase in the number of individuals choosing to invest their resources and think about long-term financial management, there is still much work to be done in this area. The trend suggests a slight improvement over the past few years, as more residents are beginning to understand the importance of financial planning. However, Brikše insists that the gap in financial culture between Latvia and its neighbors needs attention, encouraging Latvians to adopt better savings habits that align more with those in other European countries.

Brikše emphasized the traditional saying that being wealthy is not about how much one earns or spends, but rather about one's ability to save. She warns that while many may have substantial incomes, the failure to save undermines their long-term financial health.