On Minna Canth's Day, a day celebrated for gender equality in Finland, Riikka Purra, the leader of the Finns Party and Finland's Finance Minister, expressed her views on gender equality in a statement on social media. Purra emphasizes that true equality should mean not making gender a significant issue in contexts where it may not be relevant. She argues that the ongoing emphasis on the female gender can politicize what should simply be a personal identity, suggesting that this politicization is prevalent among left-wing ideologies, which offer special recognition and support to women, unlike her right-wing party.

Purra raises a critical question about the representation of women from right-wing parties in women's magazines. Her contention is that "persunaisia" (right-wing women) are frequently overlooked in these platforms, in contrast to women from other political backgrounds. She points out that female politicians in women's magazines typically discuss their lives and experiences, yet right-wing women do not receive the same opportunities for visibility and acknowledgment in this media space. This observation raises significant questions about the inclusivity and representation of diverse political perspectives within mainstream media.

By addressing this issue, Purra not only highlights the challenges faced by women in politics but also critiques the broader societal norms that dictate what constitutes worthy representation in media. Her statements may spark discussions about the need for diverse voices in women's magazines and the importance of ensuring that all political perspectives are visible and acknowledged in the conversation about gender equality, suggesting a potential shift in how media represents women from across the political spectrum.